Privacy Policy

This Privacy Policy describes how themellieshop.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.

Device information

  • Examples: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure: shared with our processor Shopify.

Order information

  • Examples: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and (when in line with preferences you have shared) provide you with information or advertising relating to our products or services.
  • Source: collected from you.
  • Disclosure: shared with our processor Shopify.

Customer support information

  • Examples: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose: to provide customer support.
  • Source: collected from you.
  • Disclosure: shared with our processor Shopify.

Minors

The Site is not intended for individuals under the age of 8 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.


Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at Shopify’s privacy policy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information in Google’s privacy policy, and you can opt out of Google Analytics via the Google Analytics opt-out browser add-on.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

You can opt out of targeted advertising by using the tools provided by these services:

  • Facebook ad settings
  • Google ad settings
  • Bing personalized ads policy controls

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.


Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.


Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:

  • Your consent
  • The performance of the contract between you and the Site
  • Compliance with our legal obligations
  • To protect your vital interests
  • To perform a task carried out in the public interest
  • For our legitimate interests, which do not override your fundamental rights and freedoms

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.


Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions (persists for a small number of hours).
  • Temporary denylist of credit cards associated with denylisted IP addresses (persists for a small number of days).

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us.


Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.

Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls.

Cookies necessary for the functioning of the store

Name Function
_abUsed in connection with access to admin.
_secure_session_idUsed in connection with navigation through a storefront.
cartUsed in connection with shopping cart.
cart_sigUsed in connection with checkout.
cart_tsUsed in connection with checkout.
checkout_tokenUsed in connection with checkout.
secretUsed in connection with checkout.
secure_customer_sigUsed in connection with customer login.
storefront_digestUsed in connection with customer login.
_shopify_uUsed to facilitate updating customer account information.

Reporting and analytics

Name Function
_tracking_consentTracking preferences.
_landing_pageTrack landing pages.
_orig_referrerTrack landing pages.
_sShopify analytics.
_shopify_fsShopify analytics.
_shopify_sShopify analytics.
_shopify_sa_pShopify analytics relating to marketing & referrals.
_shopify_sa_tShopify analytics relating to marketing & referrals.
_shopify_yShopify analytics.
_yShopify analytics.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.


Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at themellieshop@gmail.com or by mail at:

The Mellie Group
20379 W Country Club Dr, Suite 333
Aventura, FL 33180
United States

Last updated: 10/26/2023

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.


SMS

The The Mellie Shop mobile message service (the “Service”) is operated by The Mellie Shop (“The Mellie Shop”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice.

By consenting to The Mellie Shop’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of The Mellie Shop through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list.

Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with The Mellie Shop. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details.